This School Marketing Checklist by Classe365 is a tool designed to help educational institutions define and achieve their marketing goals. The checklist is divided into several steps. By following this checklist, schools can develop effective marketing strategies to promote their brand and attract new students.

Step 1: Define Marketing Goals

• [ ] Clearly define specific marketing goals for the academic year. What do you want to achieve through your marketing efforts?
• [ ] Ensure the marketing goals support the school's mission and vision
• [ ] Ensure goals are measurable and time-bound. Prepare a table and set clear metrics to track the success of each goal.

Step 2: Identify Target Audience

• [ ] Identify and define the primary target audience. Who are your main stakeholders (parents, students, etc.)?
• [ ] Research your target audience to understand their preferences and pain points
• [ ] Prepare a table and segment the target audience based on demographics, interests, and needs

Step 3: Competitor Analysis

• [ ] Conduct a thorough analysis of competitors in the education market. Identify schools with similar offerings and target audience
• [ ] Evaluate their strengths, weaknesses, and unique selling points. Identify areas where your school can differentiate itself
• [ ] Prepare a table to keep track of competitor analysis findings.

Step 4: Develop a Unique Selling Proposition (USP)

• [ ] Define your school's unique selling points and competitive advantages. What makes your school stand out?
• [ ] Craft a compelling USP that communicates the value your school offers to parents and students.

Step 5: Create a Brand Identity

• [ ] Develop a consistent brand identity, including values, personality, and voice. Ensure it reflects your school's mission and culture
• [ ] Design a visually appealing and cohesive brand identity for all marketing materials, including logo, colors, and fonts.